Founded by Vathani Ariyam — accountant, author and motivation speaker. The Academy is where decades of small-business consultancy, internet-marketing practice and personal writing come together as courses, eBooks and one-to-one coaching for founders worldwide.
I have worked with small businesses for a long time; therefore, I would like to write about setting up a company, the things you need, and the accounting aspects of the business. I have so much knowledge about running a business, growing it, and achieving success — and I love what I am doing now. I have maintained my business advice blog since 2015, and you can read the articles I write to help my audience.
I worked as an accountant for a long time, primarily self-employed, advising clients about their business problems, implementing accounting systems, and writing business plans. I have done this for nearly 35 years. I have been in Internet marketing for the last seven years, focusing on business development.
I wrote 155 eBooks and 46 online courses, all on business topics — including business plans, set-up, and growth. I am confident that I will handle your request as a business consultant with the initiative to meet the expected standards. As I am hard-working, I consistently fulfil my client's expectations.
Business consultancy involves providing expert advice and management to businesses to help them improve their performance, solve problems, and achieve their goals. Here's what's typically involved.
I begin by assessing the business's current state, processes, operations and overall performance — analysing financial statements, interviewing key personnel, and reviewing existing strategies and procedures.
Based on the assessment, I identify areas where the business faces challenges or opportunities for improvement — from operational inefficiencies to gaps in market positioning.
I work closely with leadership to develop strategies tailored to address identified problems — restructuring processes, implementing new technologies, refining marketing, or improving training.
I provide support during execution to ensure proposed strategies are effectively rolled out — training employees, monitoring progress, and adjusting course as needed.
Implementing change requires managing resistance and fostering buy-in. I help navigate these challenges by developing change-management plans and clear internal communication strategies.
I track the progress of implemented changes and measure their impact on the business's performance. This allows me to identify any further adjustments needed and ensure the desired outcomes are achieved.
Business consultancy is often an ongoing process for continuous improvement. I work with businesses over the long term to refine strategies, address new challenges, and adapt to changing market conditions.
Depending on the engagement, I may provide specialised services — financial restructuring, supply-chain optimisation, IT consulting, or focused marketing research.
Building and maintaining solid client relationships is crucial. I work to deeply understand each client's business, communicate effectively, and demonstrate value through expertise and recommendations.
If you need further information about my work — or you'd like to discuss a specific challenge in your business — I'd be glad to hear from you. You can also explore my courses and eBook library, or read along with my business advice blog, which I've kept since 2015.